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Is your Design YOU-centred, or USER-centred?
Understand where you are at; start where you are at. Design is meant to be about the customer; the consumer; the experiencer...yet all too often products and solutions are created from a viewpoint that is YOU-centred (*your company* way of seeing things, *your* ideas), rather than USER-centred.
When it comes to UX, the Best Time to Invest was Yesterday
Better insights create better opportunities. The hallways of human invention are studded with stellar success stories - products so impressive they’ve garnered a cult following amongst users - but take a left at ‘walking sleeping bags’ or a right at ‘fish training kits’ and you could end up amongst motorised ice-cream cones (yes, all of these ‘wonders’ actually exist).
This is How You Succeed with a Remote Design Sprint
The Design Sprint is a great method when you want to test a new idea, solve a challenge or kick off an innovation project. But what do we do now that we can no longer gather in front of a whiteboard full of post-its? Does a design sprint work remotely?
The Key to Competitive Digital Services
The key to creating digital products and services your customers – and your business – love, is to work insight-driven. But what does that really mean and why is that? Doesn't doing user research just take time and cost money? Osynlig's Design Manager Jonas Englund clears up the question marks.
Digitisation?
Competitors release new digital services, growth slows down and the marketing department tells us that customers think the brand is stale. You know you should gear up the digitisation. But how? Here are five tips:
How to Choose the Right Agency for your Digital Investment
Collaboration with your chosen agency is a prerequisite for a successful project. Here we share our tips on what you as a client can think about when choosing a new agency partner.
The Value of UX Literacy
What is the value of UX design? Why should brands prioritise UX design and what’s the value for the end user? What do you think of when you look at the photo below?
Data is just Wind Unless it Directs your Product Design Sails
No one dreams of being on a vessel lost at sea tossed around by the tide and at the mercy of the wind for direction. Yet all too often we hear about those either “drowning” in user data, or even worse, trying to direct their product design team without a working compass (no data or metrics at all!).
Generative AI and the Potential of What is to Come
As generative AI increasingly permeates knowledge work, it is important to understand what it’s doing, how it can be used productively, as well as recognise its limitations.
Innovation by Design - Inside Out!
Innovation is what every Business wants more of! It fuels growth, provides deeper more valuable employee experience and delivers greater value and differentiation through customer centricity. So why is it frequently left off the ‘to do’ list?
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