ARTIFICIAL INTELLIGENCE

Practically artificial, inevitably human.

Artificial intelligence isn't just a tool—it's a revolution. Our AI practice is designed to help businesses harness the power of AI to solve real-world problems, drive innovation, maintain a competitive edge and better leverage the wisdom, creativity and empathy of humans.

We're not just talking about AI; we're showing you its transformative potential through tangible products, prototypes, and real-world use cases.

Why Artificial Intelligence matters — 

Operational Efficiency and Cost Savings

Automate repetitive tasks, fine-tune workflows, and accelerate services. From daily productivity to 24/7 customer support chatbots, AI delivers smoother workflows and lower costs—no sweat required.

Data-Driven Decision Making

Got data? AI makes it work for you. It uncovers patterns and insights to supercharge decisions — imagine sharper forecasts, smarter risk management, and better market strategies. Big data doesn’t have to be a big headache.

Hyper-Personalisation and new Customer Experiences

AI makes things personal—in the best way! By delivering tailored experiences to every customer it can boost engagement, satisfaction and loyalty. From spot-on recommendations to personalised communication, AI keeps customers coming back for more.

Understand what AI can do for your organisation.

Empower your team with the knowledge to leverage AI effectively. You know AI's power but are unsure how AI can be applied within your organisation or what opportunities might exist. We focus on helping you understand the landscape of AI possibilities through the lens of technology and humans in a structured exploration of Productivity, Customer Experience, Automation and Innovation so that you can Unleash AI’s full potential through your people.

AI Discovery will help you —

  • AI Opportunities – Using an AI Lens and a Human Lens the discovery process identifies the parts of your business where AI can deliver the biggest bang for your buck and filters those opportunities by focussing on productivity, customer experience, automation and innovation.

  • Art of the possible – Inspire curiosity, confidence and a common understanding of the AI landscape to simplify the overwhelming world of AI and learn what actually matters.

  • Rapid AI Prototyping —Validate your top ideas with customers to get buy-in from stakeholders. This first AI design sprint combines UX design and user testing with rapid AI prototyping to deliver a compelling demonstration of the opportunity.

  • AI Strategy – Craft a strategic roadmap for AI adoption tailored to your business. We work closely with you to identify opportunities, assess your current capabilities, and develop a plan to integrate AI in a way that aligns with your goals.

“The level of enthusiasm and commitment from participants was amazing. It was over and above any other similar work we have done.”

Rebecca Biggs
BlueScope AI Generator Program Lead

Move from opportunity to validated solution.

Now that the potential solutions have been identified, We help you incubate the opportunity through a more in-depth iterative process, defining the Minimum Lovable Product (MLP), creating a value proposition and validating the solution with your target audience.

AI Incubation will help you —

  • Value proposition – Articulate and validate the Value Proposition of the AI solution, ensuring that it is aligned with business goals and provides measurable benefits to the business and the target audience.

  • Rapid AI Prototyping – Ensure the AI solution being developed delivers value and is user-friendly. We will help you prototype to bring the AI solutions to life rapidly, focusing on reducing development times and quickly prototyping the application to validate its feasibility.

    Using a series of sprints, we iterate through different aspects of the user experience to

  • Business case development – Develop a business case, ensuring that the solution aligns with business strategies and yields a positive ROI.

    By this stage, a GO/NO GO decision is made to finalise whether the AI solution is ready to move towards full-scale production and commercialisation.

Commercialise your AI solutions and scale the opportunity.

Once we know the MLP works, and has a solid business case we enter the phase of MVP Delivery. Here, the aim is to ensure the product is ready for larger-scale adoption and meets both internal and market requirements.

AI Commercialisation will help you —

  • Scaling AI – The focus is on making the AI solution scalable and adaptable.

    We will refine the experience and build robust AI systems that work well across diverse environments and are production-ready.

  • AI Operations – During the commercialisation phase, we prepare for the operationalisation of AI through AI Ops, ensuring that the solution can be monitored, maintained, and scaled without hindrances.

Case studies —

BlueScope

INNOVATION & AI

Blog

ARTIFICIAL INTELLIGENCE

Blog

ARTIFICIAL INTELLIGENCE

Frequently asked questions —

  • We help organisations explore, design and implement practical AI solutions — from strategy and ethics to experimentation and capability uplift. It’s not just about the tech; it’s about making it work for your people and customers.

  • Yes. We work with you to shape a human-centred AI strategy that aligns with your organisation’s goals, risk appetite and readiness — and helps you move from hype to impact.

  • We’ve supported clients across government, education, health, finance, utilities and more — helping them use AI to improve service delivery, automate workflows and unlock new value.

  • Definitely. We help you rapidly identify, test and evaluate high-impact AI use cases — with clear benefits, measurable outcomes and ethical guardrails in place.

  • We embed responsible AI principles from the start — considering bias, transparency, data governance, and human oversight at every step of the journey.

  • That’s exactly where we come in. We bridge the gap between technical teams and the rest of the organisation — making AI accessible, understandable and actionable.

  • Yes. We run AI education, capability-building programs and workshops tailored to your context — helping your people become confident, curious and equipped for the AI era.

  • No — and that’s the point. We’re technology-agnostic. We don’t sell software — we help you make better decisions about what (and when) to use, based on your needs.

  • Absolutely. We help organisations experiment with and apply generative AI tools — like ChatGPT, Claude, and Copilot — in meaningful, responsible and creative ways.

  • You’ll walk away with clearer thinking, real momentum, and the capability to move forward with confidence — whether you're just starting out or ready to scale your AI efforts.

Adopt AI today —

Curious about AI but not sure where to start?