Innovation in Action
at Custom Fleet
Custom Fleet
Custom Fleet has a bold vision: to become the most customer-centric mobility ecosystem by 2030. This future is truly regenerative, aiming to have customers at the centre of every move, decision, and solution.
To reimagine what’s next, something bigger was needed. A shift in how people think, work, and show up, a culture that values curiosity, creativity, and experimentation. But that change doesn’t start with technology or strategy. It starts with people.
And at Custom Fleet, the people were ready, passionate and driven. They were ready to learn, challenge the status quo, and shape their futures.
LEADERSHIP • STRATEGY • CUSTOMER CENTRICITY • INNOVATION
• HIGH PERFORMING TEAMS
The Shift:
Introducing NEXT
We didn’t just design a program. We sparked a movement.
NEXT is Custom Fleet’s innovation movement, a cultural uplift built to unlock capability, creativity, and bold action across the business. A space where experimentation is normalised, learning is shared, and ideas are tested fast.
What Brought
NEXT to Life —
A movement with a brand, not just a name
NEXT had its own identity, voice, and energy. It connected the dots between innovation experiences, creating a shared narrative that people felt part of. From launch to workshops to everyday comms, it was recognisable, real, and alive in the business.
Masterclasses & Lunchables
Monthly, hands-on learning sessions covering practical innovation concepts such us, empathy, agility, design thinking, high performing teams, creativity, learning from failure, amongst others to build a common language and mindset.
Generators & Incubators
Fast-paced sprints solving real customer problems. Teams explored ideas, tested them quickly, and learned by doing, with a focus on progress, not perfection.
A network of Innovation Champions
Group of innovation advocates, role-modelling what it looks like to think differently, supporting others, and spreading the innovation mindset from the ground up.
The Impact —
NEXT has delivered both cultural and strategic outcomes:
Built innovation capability sparking a culture of curiosity, experimentation, and continuous learning across the organisation.
Evolved early-stage ideas from low-fidelity prototypes to a Minimum Lovable Product (MLP) grounded in a digital ecosystem and made to deliver real value proven through customer testing.
Innovation took root because the whole organisation had clarity, direction, the right system and permission for ideas to thrive.
What started as a bold ambition became real momentum, NEXT turned innovation into action and helped shift the culture from the inside out.
"Next has been a truly amazing journey. We have challenged each other which is why we flipped the script and really moved on an ethical product that we are very proud of”
Generator Participant
2024
“The way the NEXT program has been run has democratised innovation. It’s awesome. People don’t realise the fundamental shift that’s happened”
Rahul Gupta
Chief Risk Officer, Custom Fleet
