Franco Torres

If there is one thing Franco knows, it is how to make a brand feel human. Originally from Buenos Aires and now calling Australia home, he has built a career on connecting brands with people through the things they love. From leading marketing in property development in Buenos Aires to driving growth in Australia’s fast-paced startup scene, Franco has worked on projects across the globe in a wide range of industries.

Franco’s superpower is identifying the essence of a brand and turning it into a magnetic force that attracts the right people. For him, marketing is not about B2B or B2C, it’s H2H: human to human. It’s about creating moments where businesses and their audiences connect over shared values and genuine experiences.

In an age where AI blurs the line between what’s real and what’s not, Franco’s focus is on keeping brands grounded, memorable and impossible to ignore. At Neu21, he ensures that innovation, leadership and change initiatives are anchored in authentic communication, connecting with the right audience through the right story, content and visuals. His strategic creativity does not just make brands look good, it helps them earn trust, build influence and create lasting momentum.

When he’s not helping brands shine, Franco might be playing padel, running or immersed in a good book. His love language is bringing people together over good food, great conversation, and even better company.